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Monday 14 October 2013

It's a Jeans world: A Memoir

One of the things my latest trip to San Francisco taught me was to NEVER underestimate the power of jeans. Quite honestly, I've never really been a ''jeans'' type of person. Why? I am not quite sure. I do believe that I shy away from jeans because way too many people wear them in awfully scary ways  and those mental images never seem to go far away. However, we've seen in the last year (especially) that jeans have been pushed to the front row. By all means, when Olivier Rousteing decides to put the main focus on jeans in the Resort 2014 loobook for Balmain (see below), you shut up and understand that a revolution is coming.


To make things clear, I am not writing this article to lecture you about the importance of jeans nor the unbelievable comeback they've made in the last year, I am writing this post to share with you my experience at Macy's (yes) in San Francisco that changed my perspective on jeans. I entered Macy's out of curiosity but ended up spending two entire hours shopping in the section reserved to jeans. As I made my way to the third floor, I looked over to my left and saw an entire floor dedicated to jeans. I surprised myself making my way to the section that held, J Brand, Free People, Current Elliott, Joe's Jeans, and so on. To make my story short, I spent two hours trying on jeans and leaving the store with my first boyfriend jeans (it was about time) and a few more items. Why I did this? Because 1) I desperately needed jeans, I only have one pair in my wardrobe which is pretty sad. 2) Holy! Some jeans out there are KILLER! From patchwork to leather inserts to splashes of paint, there is so much diversity... it is unbelievable. I must have been living under a shell for quite sometime because I had never realized how much different styles we're out there. Here I am, still stunned. 

Yes, winter is coming and you might be on the verge of saying goodbye to your favorite pair of jeans but... WAIT! Here is a compilation of street styles that are going to make you think twice about putting those jeans in a box far far away.

 





(Pictures are from pinterest.com)