beaded paths

Dress(bebe), Shoes(Zara), Bracelet(vintage)

YSL lady, where are you now?

Hedi Slimane has been causing quite a stir since his remarkable arrival at fashion powerhouse Saint Laurent Paris (Yves Saint Laurent for the intimates, as you will forever be in our hearts Yves) and it would be a shame not to discuss the subject. *Sigh*. Here I am still wondering what my feelings really are towards the changes being made to, what used to be, a brand that showcased a classy and powerful women in all her feminity. However, i'm still sitting here wondering where the YSL lady has gone? Let's just take a step back and consider the drastic changes that have been made since Slimane's arrival.

June 21st 2012 is the day everything changed. The fashion industry was in complete utter shock when word came out Hedi Slimane was to rename Yves Saint Laurent to Saint Laurent Paris. As many have said and continue to say... ''Ain't no Laurent without Yves''. How can one change the name of such a powerful brand that is recognized through it's famous initials YSL? *Sigh*

 

Just looking at these runway shots of the Saint Laurent Fall 2013 show leave me open-mouthed in front of my computer. I remember when I first saw the shots from this show, I was literally flabbergasted when I realized this was really the Saint Laurent show. Did I miss something here or did Slimane literally cut through the roots of the Fashion House in order to present to us a women in doted tights, hot pants and a leather bra? I would of loved to see Anna Wintour's face when the first model walked out.

When I first saw these advertisements, I didn't quite know what to think. Although the shots are brilliant individually, I'm not sure what Slimane was trying to accomplish here by bringing in Marilyn Manson and Courtney Love, two of the 90's most controversial artists, to showcase the brand's latest collection. These new advertisements made it clear that the YSL lady was long gone and that Saint Laurent would now become a neo-grunge inspired brand. Don't get me wrong however that Slimane has a very provocative and interesting marketing approach but there are things you cannot change to such an iconic brand as for instance, it's soul. 

Bravo Slimane! Cara Delevigne for Saint Laurent is the best of both world's when it comes to showcasing a classy yet grunge inspired brand, what YSL should really be if it we're rebranding properly. It is quite clear that i'm beginning a serious love affair with Cara. I mean, she is such a brilliant model/person in all her goofyness, it's impossible not to love her. 

Yves, I hope your not awake in your grave just yet! We love you, and forever will.

Savannah